For the first post, we are going to give out a simple overview situation of the problem(i.e. unaffordable uni text book)
(img source: http://cdn.theatlantic.com/static/mt/assets/business/AEI_Textbook_Inflation.jpg)
From this diagram, we could see that the text book price is obviously much higher than other categories’ books.
At the same time, according to Student Monitor’s data, during the 2010-11 school year, students spent an average of $534 on books. Hence, a recent Student PIRGs survey shows that 70% students have skipped buying textbooks because of their cost.
(img reource: http://www.bookstore.mcmaster.ca/wstore/mcm/images/courseware/textbook-prices.gif)
The Breakdown of Where Your Text Dollar Goes
The diagram shows the textbook publishers receive approximately 80% from the sale of each text. And approximately 15% from the sale of each textbook is used to fund operations. Regarding to this circumstances, the 80% is something that could not be reduced. Therefore, the price could only be reduced by adjusting the 15%, which is introducing the e-version of textbook.