As we discussed so far, providing online textbooks for university students is a direct way to release the inability to purchase expensive textbooks. In other word, social innovations aim to resolve problems from the society and community. In order to save money and enhance the learning outcomes of university students, online textbooks system is engaged with the context.
Here are five major benefits of online textbooks we have discussed and studied by bloggers and researchers.
1. First of all, by using an online textbook saves a lot of money, which is a major strategy of our campaign as well. The traditional printed textbooks usually cost more than $100 in bookstore. In that case, a university student would probably cost more than $400 for each semester.
2. Online reading activities and e-readers are widely adapted by the young generation. Whether using a smart phone or a laptop, students will become more familiar with the high-tech based devices. In that case, online reading activities will continue to be a growing presence in students’ lives.
3. The internet based database and information network spreads quickly every day. It allows students keep in touch with the fresh study works and up-to-date information. Especially when a university sets up its own textbooks and study system, students can access to the most recent study, research and other advanced information instantly.
4. The traditional books can be damaged accidentally. Comparing with traditional physical books, online textbooks are easy to access, convenient and user-friendly.
5. Finally, e-textbooks are environmentally-friendly and cost-effective. Papers would cost large amount use of wood and forest. The promotion of online textbooks is eco-friendly as well.
The capacity of publishing is getting diverse with the technology development in the contemporary society.
When it comes to 21th century, the meaning of publishing has been overturned. E-read, iPad, and other electronic devices create a new reading environment. A new definition of publishing embodies a technical based reading network. The internet helps set up the accessible, convenient and informative network of publications (e.g. iBooks, online bookstore). In comparison, libraries, bookstores, and physical publications are less consumed for some readers, especially for young generations.
These two blogs discuss the changing reading activity today and the development of social innovations and engaged media tactics. http://bits.blogs.nytimes.com/2010/11/11/social-books-hopes-to-make-e-reading-communal/
The multiple platform publishing is an essential social innovation in media and public sphere in contemporary communities. It influences the media industry tendencies and individuals’ interests. Since wifi has been popularised, electronic devices like smart phones and iPads are more suitable for e-read in publics. This is an advantage for online reading activity. Thus, one tactic for our campaign that make textbook affordable and student-friendly. http://www.guardian.co.uk/technology/2010/dec/19/ipad-publishing-kindle-books-apple
In conclusion, the contemporary publishing is not only a print-related industry, but also an internet-based network. E-read is a successful model which shows how ‘new’ publications are consumed. The new publishing is proceeding with internet, mobility and technological advanced devices. Therefore, the new definition of publishing is a strategy that our campaign will use in the hope of appealing to a diverse number of audiences.